Understanding EU Labeling Requirements for DietarySupplements The Importance of Labeling Compliance in the EU Market

With the European Union (EU) continuously strengthening food and health regulations, dietarysupplement companies face increasingly strict compliance requirements. Among them, labelinghas become a decisive factor for entering the EU market, Proper labeling not only ensures consumerrights but also directly affects the product’s legal sales channels and brand credibility.

B&H, a professional dietary supplement OEM/ODM manufacturer based in China, highlights thatlabeling compliance has become the "passport" for entering the EU market. In its global supplychain services, B&H emphasizes early risk control during the product registration and labelingdesign process to avoid costly recalls or bans.

Core Elements of EU Dietary Supplement Labeling
The EU has clearly defined what must appear on supplement labels:
1. Product Name & Category- Must clearly define the supplement category (e.g., "Vitamin CGummies" must be labeled as a dietary supplement, not as food or medicine).
2. List of Ingredients - Ingredients must be listed in descending order of weight, with additivesexplicitly stated.
3. Nutritional Information - Each active component, such as vitamins, minerals, or botanicalextracts, must show its amount per serving and percentage of Nutrient Reference Value (NRV)
4.Instructions for Use & Dosage - Clear guidance on recommended daily intake and warnings against exceeding the dose.
5.Mandatory Warnings - For example: "Dietary supplements should not be used as a substitutefor a varied diet."
6. Manufacturer Information - Full name and address of the producer or distributor.

Challenges and Risks for Exporters
Many supplement exporters face three major risks:
Exaggerated Claims- EU strictly prohibits any unsubstantiated health claims.Incomplete Labeling - Missing information such as storage conditions or allergen warningsmay lead to fines.
Translation Issues - Supplements sold across multiple EU member states require accuratetranslation in different official languages.

B&H addresses these challenges by offering multi-language labeling solutions and localized compliance services, helping clients reduce regulatory risks and accelerate time-to-market.

Why Labeling Compliance Strengthens Brand Value
In addition to compliance, labeling serves as a strategic marketing tool. Transparent and accuratelabeling helps build trust among EU consumers.

For Chinese supplement exporters, collaborating with B&H ensures not only product safety andcompliance but also brand competitiveness in global markets.