Best Practices for Exporting Supplements to the EU Market EU Regulations Shape the Future of Supplement Exports

The European Union is one of the most attractive but also highly regulated markets for dietarysupplements. Exporting supplements to the EU requires strict compliance with product safety.labeling, and health claim regulations.

B&H, as a global dietary supplement OEM/ODM manufacturer, stresses that labeling compliance isthe first step toward successful EU exports.

Common Labeling Pitfalls in EU Exports
1. Unverified Claims -Only EFSA-approved health claims can be used.
2. Misuse of Category Names - Products must be clearly identified as "food supplements."
3. Omission of Mandatory Warnings - Missing warnings like “Not suitable for children under 3years" can result in product withdrawal.
4. Insufficient Traceability - Labels must display manufacturer and distributor information foraccountability.

B&H's Approach to EU Labeling Compliance
To help partners succeed, B&H provides:
Regulatory Consultation - Monitoring EU regulatory updates to ensure labels remaincompliant.
Multi-language Support -Customized translation services for French, German, Spanish, andother EU languages.
Packaging Integration-Label design aligned with marketing strategies.
Global supply Chain Support - Leveraging EU importers and distributors to accelerate timeto-market.

Market Opportunities and the Role of Labeling

The European supplement market is growing steadily, with consumers increasingly favoring functional gummies, plant-based supplements, and personalized formulations.

As B&H concludes, the EU market is both competitive and rewarding. Only by adhering to labeling compliance standards can supplement exporters unlock long-term success.