B&H officially launches its new premium Fish Oil Softgel Series, upgrading its competitiveness across the global nutraceutical supply chain.
Global consumers' attention to cardiovascular and cognitive health continues to rise, and Omega-3—one of the most essential functional nutrients—has maintained strong growth in the global dietary supplement market. Against this backdrop, B&H officially announced the launch of its new premium fish oil softgel series. Positioned with the core concept of "purer, more stable, and higher absorption," the new product line aims to meet the strong demand from global brand owners, cross-border e-commerce businesses, and nutraceutical wholesalers for high-quality premium fish oil softgels.
Upgraded Ingredient Traceability: Deep-Sea Fish Oil + High-Purity Extraction to Define True "Premium Fish Oil" Standards
According to B&H, the newly launched premium fish oil series uses deep-sea fish sourced from the waters of Norway and Peru. The oil is refined through multi-stage molecular distillation to ensure EPA and DHA content meets international high-end standards.
To improve consumer absorption, the company has optimized the entire oil-phase stability system. By incorporating advanced antioxidant micro-encapsulation technology, nutrient loss is significantly reduced, further enhancing the overall performance of the softgel products.
This upgrade aims to deliver premium fish oil softgels that truly align with the requirements of global buyers and strengthen China's competitiveness within the global nutraceutical supply chain.
Comprehensive Softgel Upgrade: Easier to Swallow, More Transport-Stable, Less Aftertaste
One of the most important user-experience indicators for premium fish oil products is the softgel swallowing experience and control of fishy aftertaste. The softgel manufacturing division of B&H has made substantial improvements to its capsule-shell technology:
- Small-size softgels for easy swallowing, suitable for seniors and people with swallowing difficulties
- Optional enteric-coated softgels to effectively reduce fishy burps
- Plant-based capsule version for vegan and halal markets
- High-temperature-resistant structure, with transport stability up to 45°C—ideal for the Middle East, Southeast Asia, and Latin America
- Capsule-shell antioxidant capacity increased by 22%, significantly improving shelf-life stability
These enhancements mean that B&H's premium fish oil softgels offer stronger competitiveness in cross-border logistics, bonded-warehouse storage, and global export scenarios—making them a preferred OEM/ODM solution for overseas brands.
Global Market Positioning: Premium Fish Oil Softgels Empower Cross-Border Brands with Stronger Product Competitiveness
According to trend data from Global Sources and Pinterest, premium fish oil softgels continue to show robust growth across North America, Australia, the Middle East, and Southeast Asia.
B&H has positioned the new series for multiple global application scenarios:
- Cross-border e-commerce brands (Amazon, TikTok Shop, eBay)
- Global nutraceutical wholesale buyers (Global Sources, Alibaba International)
- Traditional distribution channels in Europe and North America
- Functional nutrition brands seeking customized development
To meet international trade requirements, B&H also released multi-language marketing materials, export-grade packaging specifications, and compliance documentation to help clients launch products more efficiently in global markets.
B&H Builds a One-Stop Global OEM/ODM Fish Oil Solution
The launch of this premium fish oil softgel series marks a significant milestone in B&H's effort to enhance its global supply chain. The company has fully upgraded its capabilities across R&D, production, regulatory compliance, and brand support, offering:
- Compliance with FDA (U.S.), TGA (Australia), and EFSA (EU) regulatory standards
- Customized brand formulations and scientific dosage design
- Multiple packaging formats: bottles, aluminum pouches, and bulk jars
- Third-party testing support (SGS, Eurofins)
- International shipping and cross-border inventory solutions
B&H states that it will continue to strengthen its high-end nutraceutical manufacturing capabilities within the global supply chain, empowering more overseas brands to develop competitive new products.
